We are looking for a highly creative, strategic, and data-driven Content Creator Team Leader to lead our content team in producing impactful and engaging content for our mobile app ecosystem. In this role, you will oversee content strategy, manage a team of creators, ensure high-quality content output, and work closely with Marketing, Design, and Growth teams to support product and business goals.

1. Leadership & Team Management

• Lead, mentor, and develop a team of 2–5 Content Creators.
• Assign tasks, track progress, and ensure timely, high-quality deliverables.
• Review and approve scripts, captions, visual concepts, and final content before publishing.
• Build and improve workflows, content guidelines, and best practices for the team.
• Conduct regular performance reviews and create development plans for team members.

2. Content Strategy & Planning

• Develop content strategies for each mobile app in the product portfolio.
• Plan monthly/quarterly content calendars aligned with marketing and growth objectives.
• Propose creative concepts, series, and campaign ideas to maximize user engagement.
• Ensure brand voice, message, and visual identity consistency across all channels.

3. Content Production

• Oversee production of multi-format content (videos, images, scripts, blogs, social posts).
• Actively participate in content creation when needed (concepting, scripting, filming, editing).
• Ensure all content is optimized for platform algorithms (TikTok, Facebook, YouTube).
• Collaborate closely with the Design team for visual production and Marketing for distribution.

4. Social Media & Community Management

• Supervise the posting schedule and execution across social channels.
• Monitor user engagement, community feedback, and customer support interactions.
• Support app growth campaigns and coordinate social media activities with the Growth team.

5. Performance & Market Analysis

• Track and analyze content performance metrics (reach, engagement, retention, conversions).
• Conduct market and competitor research to identify emerging trends and audience insights.
• Run A/B tests on formats, hooks, thumbnails, and posting timing to continuously optimize.
• Prepare comprehensive performance reports for Marketing Lead/CEO.

• Minimum 2–3 years of experience in content creation, with at least 1 year in a senior or leadership role.
• Proven experience producing high-quality multimedia content for social platforms.
• Strong understanding of social media and ad platform algorithms (TikTok, Facebook, Google).
• Proficiency in video editing and design tools (CapCut, Adobe Premiere, After Effects, Photoshop, etc.).
• Exceptional creativity, trend sensitivity, and storytelling skills.
• Strong leadership, communication, and team management abilities.
• A portfolio or case studies demonstrating successful content campaigns or channel growth.

Nice-to-Have:

• Experience in mobile app content or growth-focused environments.
• Basic understanding of user behavior analytics or UX writing.
• Ability to write scripts, direct shoots, or lead larger video projects.