We are seeking a highly motivated and data-driven Product Marketing Executive to join our growing team. In this role, you will be responsible for driving user growth and app revenue across our mobile apps (iOS and Android). You will develop and execute innovative User Acquisition (UA) strategies, manage paid advertising campaigns, and collaborate with cross-functional teams to achieve key targets.

• Develop and execute high-performing UA campaigns across a variety of channels, including Apple Search Ads, Google Ads, Facebook Ads, and other relevant ad networks.
• Prepare compelling ad copy, creative concepts, and produce engaging video ads.
• Conduct A/B testing on ad creatives, targeting, and bidding strategies to optimize campaign performance continuously.
• Plan, manage, and track UA budgets effectively, ensuring ROI is maximized.
• Leverage MMP (Mobile Measurement Partners) and Firebase Analytics to track key metrics, analyze campaign performance, and identify areas for improvement.
• Manage and grow organic reach across social media channels such as YouTube, Facebook, and TikTok.
• Collaborate closely with Product Managers, Creative teams, and external partners (MMPs, ad networks, production houses, influencers) to ensure seamless campaign execution and maximize results.
• Build and maintain strong relationships with key stakeholders.

• 1+ years of proven experience in user acquisition and mobile app monetization.
• Strong understanding of performance marketing principles and best practices across key ad networks (Apple Search Ads, Google Ads, Facebook Ads).
• Experience working with MMPs (Mobile Measurement Partners) and analytics platforms to track, analyze, and optimize campaign performance.
• Proficiency in using Firebase Analytics and other data analysis tools.
• Excellent communication, interpersonal, and project management skills.
• Strong analytical and problem-solving skills with the ability to analyze data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills in English.